Company culture has always been important—and today, fueled by the #MeToo movement and an ongoing wave of stories chronicling workplace intimidation, bullying, and scandal, it is more critical than ever.

For years, studies have shown that negative workplace environments wreak havoc on employee engagement and productivity. According to research led by Columbia University¹, unhappy workers are 10 percent less productive than happy employees, costing businesses more than $300 billion every year.  

Beyond performance, poor workplace culture drives attrition and has a negative impact on talent attraction. The likelihood of turnover at organizations with positive company culture is just 13.8 percent, whereas attrition climbs to 48.4 percent when culture is lacking. When it comes to job seeking, a JobVite² survey reports that 46% of job seekers cite culture as very important. Fifteen percent say they’ve turned down a job because of company culture, and 22% say they’ve decided not to apply to a job based on reviews on sites like Glassdoor.

Yet addressing a toxic workplace culture is easier said than done, especially when people fear that speaking up will only lead to inaction or worse, or result in punishment. So how can Bravely help your employees navigate a challenging workplace culture? By connecting employees with professional coaches for confidential conversations, they’re given an outlet to speak openly and often about whatever’s on their mind.

¹Entrepreneur, It really pays to have a good company culture
²JobVite, 2018 Job seeker nation study; Researching the candidate-recruiter relationship

Employees speak up about their issues more often, leading to a “culture of conversation” where people feel empowered to use their voice

Employees can anonymously escalate issues with the help of their coach, making sure their voices are heard without worrying about punishment